In this day and age, having a website is probably the best thing you can do as a business owner. There is nothing that can improve the way that your business runs better than a well-coordinated website. This can help you improve your business and also attract way more customers that you normally would. But for all of this to work, it is essential to have a good domain name, and here are a few tips that could help you do just that.
Make it easy to type and spell
This is probably one of the most important and best tips we can give you. Choosing a name that is easy to type and spell is key to having a successful website. If you choose to use a domain name that has, for example, the use of slang or words that have multiple spelling options, then you are running the risk of making it very difficult for your customers to find the site and that defeats the whole purpose of having a website to begin with.
Keep it short and try using keywords
Something else that poses a risk for your customer to not be able to find your website is using a domain name that is, for example, too long or too complicated. By choosing a complicated domain name, your customers might have problems with mistyping and misspelling. Another thing you want to consider doing is using keywords. For example if you are in the business of selling books, try something like books.com, or buybooks.com and so on. This way even if someone types “books” on google, they’d be able to see your website right there.
Try avoiding numbers and hyphens
When registering your domain name, it is always a good idea to avoid the use of numbers and hyphens, since they can often be misunderstood by your customers. If, for example for have the number 4 in your domain name, then the customer might be confused as to whether they should use the numeral 4, or spell it out (four). If you choose to use a hyphen, then it might cause confusion about where it should go, so the customers might misplace it, or even completely forget it. If your business name requires you to have the use of either hyphens or numbers, than make sure that you register different variations just to be safe.
If you use these tips, then you are sure to register a domain name that will help out your business the most and that will be able to bring as much attention to it as possible. Now, it’s just up to you to create your website and start seeing improvements in the way your business runs.